about us

About MR PORTER


MR PORTER is the premier destination for men's luxury fashion. Since 2011, MR PORTER has been dedicated to providing customers with a curated selection of fashion apparel, fine watches, men's grooming, and lifestyle products from the world's most sought-after designer brands. MR PORTER delivers exceptional quality through its own brand, Mr P., and market-leading exclusive capsule collections launched in partnership with brand partners.


MR PORTER creates exclusive experiences for its valued customers (EIPs), including priority product selection, a dedicated personal shopping advisor, and invite-only privileges. MR PORTER offers expert styling advice, immersive storytelling, and showcases inspiring men, places, and products through content across all its platforms. Its responsible product selection philosophy of "Crafted with Heart" encourages customers to shop wisely.


MR PORTER's long-standing partnership with Movember, "Health In Mind," aims to raise awareness of men's physical and mental well-being. MR PORTER is a brand under LuxExperience, a leading digital multi-brand luxury group.


Background of E-commerce Development in Europe and America


E-commerce in Europe and America has undergone a complete process from exploration to rapid change, and then to maturity and stability:


2002-2007: Mature Exploration Period Large platforms solidified their foundations by optimizing logistics, warehousing, and payment systems, and their business models gradually became stable.


2008-2015: Mobile E-commerce Explosion Period With the rise of smartphones and social media, mobile e-commerce, social e-commerce, and group buying models emerged, and the industry experienced rapid change and leaps.


After 2015: Mature and Stable Period Innovation focused more on AI recommendations, supply chain optimization, and big data applications, and business models and technology systems tended to stabilize.


MR PORTER Platform Features


To respond to market demand, MR PORTER expanded from a single sales system to a diversified model, increasing product variety to maximize profits while lowering the barriers to entry and risks for entrepreneurs. The platform launched an internal recruitment mechanism, guaranteeing participation from experienced internal sellers without charging additional fees, allowing more merchants with entrepreneurial aspirations to participate.


Advantages of Joining:


Zero capital cost for inventory

Zero warehouse construction cost

Zero logistics and delivery operation cost

Zero professional operation team cost


Through this model, individuals and SMEs can participate in the global e-commerce market in a lightweight manner, achieving zero-capital startup, low-risk operation, and efficient digital management.


Platform Mission


MR PORTER is committed to providing global merchants with:


Simpler business participation

A more efficient operation and management system

Lower barriers to entry for entrepreneurship


We leverage technology and systems to build a future-oriented intelligent cross-border e-commerce ecosystem, safeguarding the growth of merchants.


Final Statement


This platform reserves the right to final interpretation and adjustment of this statement and related rules. MR PORTER, as the platform operator, has the right to final interpretation, revision, and update of this statement and related mechanisms.